Rhapsody Health

Driving Qualified Demos from Paid Channels

To accelerate pipeline, Rhapsody needed paid campaigns that reached the right healthcare IT decision-makers and turned spend into qualified demo requests — not just clicks in an expensive B2B category.

The Challenge

Enterprise healthcare buyers are a small, high-value audience with long sales cycles. Broad paid campaigns wasted budget on unqualified clicks and produced few sales-ready demos.

The Solution

We rebuilt paid around precision — Google for high-intent search, LinkedIn for role and account targeting (ABM), dedicated landing pages, and full pipeline tracking — scaling only where qualified demos stayed profitable.

Filling the Pipeline with Qualified Healthcare Buyers

Beyond ads, Rhapsody needed a consistent, measurable engine of sales-qualified leads from healthcare organizations actively evaluating interoperability solutions.

The Challenge

Lead flow was inconsistent and hard to attribute, and the sales team needed more genuinely qualified opportunities — not just MQLs that stalled.

The Solution

We built full-funnel lead generation — gated technical content, webinar and report funnels, nurture sequences and lead scoring — so marketing handed sales a steady flow of sales-qualified, well-nurtured leads.

A Faster, Conversion-Focused Platform Site

A platform trusted by 1,900+ healthcare organizations needs a website that loads fast, communicates complex value clearly, and converts visitors into demo requests. We rebuilt key experiences with that goal.

The Challenge

A large, content-heavy enterprise site can become slow and hard to navigate — making it harder for technical buyers to find what they need and request a demo.

The Solution

We optimised performance and rebuilt high-intent pages and conversion flows — clearer solution journeys, faster load times, and demo CTAs placed where buyers are ready to act — on an SEO-friendly foundation.