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Home & Design

Architecture & Interiors Magazine · Washington, DC · Maryland · Virginia

A full-service partnership with Home & Design, the premier architecture and interiors magazine for the Washington, DC, Maryland and Virginia region — we drove SEO, performance marketing, social media, web development and lead generation to grow readership and connect advertisers with high-intent homeowners. Explore the results by service below.

We Delivered SEO Performance Marketing Social Media Web Development Lead Generation
Get Results Like This Visit Website
+195%Organic Traffic
160+Page-1 Keywords
Top 3Regional Design Terms
+140%Find-a-Pro Enquiries
SEO · Overview

Ranking for Regional Design Searches

Home & Design covers architecture, interior design, kitchen & bath, landscape design and luxury lifestyle across the DC-Maryland-Virginia region. The goal was to rank for searches like "DC interior designers", "kitchen remodel Maryland" and project-specific terms — turning readers and homeowners into subscribers, directory leads and advertiser value.

The Challenge

A regional publication with hundreds of archived project features needed a content strategy that could rank fresh feature stories alongside evergreen local-search terms, without cannibalizing its own back catalogue.

The Solution

Category and project-page SEO, "Find a Pro" directory local SEO, evergreen how-to and design-guide content, and technical SEO to keep a large WordPress archive fast and fully indexed.

01

Category & Project SEO

Optimised architecture, interior design and landscape feature pages.

02

Find-a-Pro Local SEO

Directory pages built to rank for regional designer and builder searches.

03

Evergreen Guide Content

How-to and design-inspiration content that compounds traffic over time.

04

Technical SEO

Site-speed, indexation and schema fixes across a large content archive.

SEO Results

Ranking for Regional Readers

160+Keywords on Page 1
Top 3Regional Design Terms
0Were Ranking Before
Keyword Rankings (sample of 160+)
KeywordNowBefore
DC Interior Designers#2Page 6
Kitchen Remodel Maryland#1Not in Top 100
Landscape Design Virginia#3Not in Top 100
Custom Home Builders DC#2Page 8
Bathroom Renovation Ideas#3Not in Top 100
Top Architects Washington DC#1Not in Top 100
Before SEO
Monthly Organic Sessions38,000
Find-a-Pro Enquiries / Month90-110
After SEO
Monthly Organic Sessions112,000 +195%
Find-a-Pro Enquiries / Month260+ 2.6x
4.6xSubscriber ROI
-42%Cost / Subscriber
+210%Digital Subscriptions
$Higher Ad CPMs
Performance Marketing · Overview

Growing Subscribers & Advertiser Value

Home & Design needed a steady flow of digital subscribers and qualified traffic to justify and grow advertiser partnerships, alongside promotion for its Excellence Awards and Portfolio of Top Designers programs.

The Challenge

A regional lifestyle audience needed precise geographic and interest targeting to keep subscriber acquisition costs low while still attracting the affluent, design-engaged readers advertisers value.

The Solution

Meta and Google campaigns targeted to the DC-MD-VA region, retargeting around Excellence Awards and Portfolio content, and dedicated landing pages for subscription and directory sign-ups.

01

Regional Intent Targeting

Campaigns geo-fenced to DC, Maryland and Virginia design audiences.

02

Awards & Portfolio Promotion

Paid amplification around flagship annual programs.

03

Subscriber Landing Pages

Pages built to convert readers into digital and print subscribers.

04

Advertiser-Aligned Targeting

Audience quality tracked to support premium ad rates.

Performance Results

More Subscribers, Better Ad Value

4.6xSubscriber ROI
-42%Lower Cost / Subscriber
+210%Digital Subscriptions
Before Whamply
Cost / SubscriberHigh
Digital Subscriptions / Month~180
After Whamply
Cost / Subscriber-42% Lower
Digital Subscriptions / Month560+ 3.1x
Social Creatives

A Glimpse of the Content We Create

Home & Design social media creative
Home & Design social media creative
Home & Design social media creative
Home & Design social media creative
Home & Design social media creative
Home & Design social media creative
Social Media · Overview

Bringing Regional Design Stories to Life

We built a social presence around real regional projects, designer spotlights and awards coverage that inspires homeowners and drives traffic back to the magazine.

The Challenge

Social wasn't reflecting the depth of Home & Design's project archive or building the anticipation needed around its Excellence Awards and new-issue launches.

The Solution

Project reveal carousels, designer Q&As, behind-the-scenes awards content and new-issue launch campaigns across Instagram and Pinterest, with paid amplification on top performers.

01

Project Reveal Carousels

Before/after and feature-story content from the magazine archive.

02

Designer Spotlights

Q&As that build relationships with the region's top design talent.

03

Awards Anticipation Content

Behind-the-scenes coverage building toward Excellence Awards.

04

Paid Amplification

Boosting top-performing posts to design-engaged regional audiences.

Social Results

An Engaged Regional Audience

62K+Followers
6xEngagement Growth
5.2M+Monthly Reach
Before
Followers~9K
Avg EngagementLow
After
Followers62K+ 6.9x
Avg Engagement6x Higher
1.2sLoad Time
+110%Directory Conversions
-44%Bounce Rate
100%Responsive
Web Development · Overview

A Site Built for Readers, Pros & Advertisers

A regional design magazine site has to serve casual readers browsing features, homeowners searching the Find-a-Pro directory, and advertisers evaluating placement — all at once. We rebuilt the experience around all three.

The Challenge

A large WordPress archive of feature stories, awards content and a professional directory needed a faster, clearer structure without losing years of published content.

The Solution

Rebuilt category navigation, a streamlined Find-a-Pro directory and submission flow, a faster technical foundation, and clear subscription and newsletter conversion points throughout.

01

Reader-First Navigation

Clear paths through categories, issues and the project archive.

02

Find-a-Pro Directory

Streamlined search and submission flow for design professionals.

03

Subscription Conversion Points

Newsletter and subscription prompts placed where readers convert.

04

Speed & SEO Foundation

Fast, accessible build across a large historical content archive.

Web Results

Built for Readers and Advertisers Alike

1.2sLoad Time
+110%Directory Conversions
-44%Bounce Rate
Before
Load Time3.6s
Directory Conversion RateLow
After
Load Time1.2s -67%
Directory Conversion Rate+110% Higher
+230%Directory Enquiries
-40%Cost / Enquiry
3.0xAdvertiser-Attributed Leads
5Directory Categories
Lead Generation · Overview

Connecting Homeowners with Regional Pros

Beyond readership, Home & Design's Find-a-Pro directory and advertiser partnerships depend on a steady stream of qualified homeowner enquiries reaching architects, designers and builders in the region.

The Challenge

Homeowner enquiries needed to be routed to the right category and region so that architects, interior designers, landscape and kitchen & bath professionals all received relevant, qualified leads.

The Solution

Category and region-specific enquiry funnels, gated design-guide downloads that qualify intent, and enquiry tracking that lets advertisers see the value of their directory listing.

01

Category-Routed Enquiries

Homeowner forms routed to the right professional category.

02

Gated Design Guides

Downloadable guides that capture and qualify homeowner intent.

03

Advertiser Lead Tracking

Visibility into enquiry volume tied to each directory listing.

04

Regional Qualification

Enquiries filtered to the DC-MD-VA service area.

Lead Gen Results

A Steady Stream of Homeowner Enquiries

+230%Directory Enquiries
-40%Lower Cost / Enquiry
3.0xAdvertiser-Attributed Leads
Before
Directory Enquiries / Month~95
Cost / EnquiryHigh
After
Directory Enquiries / Month315+ 3.3x
Cost / Enquiry-40% Lower

Want Results Like Home & Design?

From SEO and lead generation to branding and social — get one team that drives traffic, leads and growth across every channel. Start with a free audit.

Start Your Project Visit Home & Design

Metrics shown are placeholders for layout — replace each service's numbers with Home & Design's actual figures before publishing.

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