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Verified Client Client Since 2024 · Ongoing

Cambridge English Academy

IELTS · OET · PTE Coaching & Study Abroad Consultancy · East Delhi

A full-service partnership — we drove SEO, performance marketing, social media, web development and lead generation for Cambridge English Academy (CEA), one of East Delhi's leading IELTS, OET, PTE and study-abroad coaching institutes. Explore the results by service below.

We Delivered SEO Performance Marketing Social Media Web Development Lead Generation
Get Results Like This Visit Website
+260%Organic Traffic
190+Page-1 Keywords
Top 3IELTS/OET Terms
+210%Enquiry Form Fills
SEO · Overview

Ranking for IELTS & Study-Abroad Searches

CEA trains students for IELTS, OET, PTE and other English proficiency exams, alongside study-abroad counselling. The goal was to rank for high-intent searches like "IELTS coaching Laxmi Nagar", "OET coaching East Delhi" and course terms — and convert searchers into enrolled students.

The Challenge

Test-prep and study-abroad coaching is a hyper-local, hyper-competitive category in Delhi-NCR. Ranking required location-specific pages and trustworthy, exam-focused content.

The Solution

Location + course-page SEO (Laxmi Nagar, Tilak Nagar, East Delhi, Noida), exam-intent content (band score guides, test patterns, eligibility), local SEO/Google Business optimisation and authority building via student success stories.

01

Location & Course SEO

Pages for IELTS, OET, PTE, Spoken English by branch/city.

02

Exam-Intent Content

Guides on band scores, test formats, eligibility and prep tips.

03

Local SEO

Optimised for "IELTS coaching near me" and branch-specific searches.

04

Authority Building

Student results, reviews and PR that build trust.

SEO Results

Ranking for Student Searches

190+Keywords on Page 1
Top 3IELTS/OET Terms
0Were Ranking Before
Keyword Rankings (sample of 190+)
KeywordNowBefore
IELTS Coaching Laxmi Nagar#1Page 5
OET Coaching East Delhi#1Not in Top 100
Best PTE Institute Delhi#2Not in Top 100
Spoken English Classes Laxmi Nagar#2Page 6
Study Abroad Consultants Delhi#3Not in Top 100
CELPIP Coaching Laxmi Nagar#1Not in Top 100
Before SEO
Monthly Organic Sessions2,800
Enquiries / Month20-30
After SEO
Monthly Organic Sessions10,500 +260%
Enquiries / Month95+ 3.6x
5.1xLead ROI
-47%Cost / Lead
+240%Enquiries
RsLow CPL
Performance Marketing · Overview

Driving Qualified Admission Enquiries

CEA needed a steady, cost-efficient flow of qualified enquiries for its IELTS/OET/PTE batches and study-abroad counselling sessions, across two Delhi branches.

The Challenge

Reaching genuinely interested students at the right stage (exam booking vs. just exploring) needed precise targeting and branch-level segmentation, not broad campaigns.

The Solution

Meta and Google campaigns by course and branch, student-result video creatives, dedicated landing pages per exam, and full lead tracking into the CRM.

01

Intent Targeting

Campaigns by course (IELTS/OET/PTE), branch and intake stage.

02

Result Creatives

Student band-score stories that build trust and convert.

03

Landing Page CRO

Pages built to capture demo-class and counselling bookings.

04

Lead Tracking

Optimised on qualified enquiries, not just clicks.

Performance Results

Qualified Enquiries at Low Cost

5.1xLead ROI
-47%Lower Cost / Lead
+240%Enquiries
Before Whamply
Cost / LeadHigh
Enquiries / Month~35
After Whamply
Cost / Lead-47% Lower
Enquiries / Month120+ 3.4x
Social Creatives

A Glimpse of the Content We Create

Cambridge English Academy social media creative
Cambridge English Academy social media creative
Cambridge English Academy social media creative
Cambridge English Academy social media creative
Cambridge English Academy social media creative
Cambridge English Academy social media creative
Cambridge English Academy social media creative
Cambridge English Academy social media creative
Social Media · Overview

Inspiring Students with Real Results

We built a social presence around student band-score wins, visa approvals, exam tips and trainer-led content that builds trust and drives enrolments.

The Challenge

Social wasn't showcasing the student success stories, visa approvals or trainer expertise that genuinely move prospective students to enquire.

The Solution

Student result reels, exam-tip carousels, trainer Q&As and visa-approval shoutouts across Instagram and YouTube, with paid amplification on top performers.

01

Student Wins

Band scores and visa approvals that inspire and convert.

02

Exam Tip Content

Useful, shareable IELTS/OET/PTE prep guidance.

03

Trainer Q&As

Trust-building expert content from CEA faculty.

04

Paid Amplification

Boosting top-performing reels to prospective students.

Social Results

An Inspired, Engaged Audience

72K+Followers
7xEngagement Growth
7.5M+Monthly Reach
Before
Followers~9K
Avg EngagementLow
After
Followers72K+ 8x
Avg Engagement7x Higher
1.2sLoad Time
+128%Enquiry Conversions
-45%Bounce Rate
100%Responsive
Web Development · Overview

A Site Built to Convert Students

An IELTS/study-abroad coaching site must make it easy to compare courses, check branch details and book a demo class or counselling slot. We rebuilt exactly that.

The Challenge

Prospective students needed to quickly find the right course and branch, and book a demo class or counselling session — fast and on mobile.

The Solution

Clear course and branch journeys, a demo-class and counselling-booking funnel, trust elements (results, reviews, tie-ups), fast performance and an SEO-ready build.

01

Course & Branch Journeys

Easy comparison of IELTS/OET/PTE and locations.

02

Booking Funnel

Effortless demo-class and counselling booking flows.

03

Trust Elements

Student results, reviews and university tie-ups that reassure.

04

Speed & SEO

Fast, SEO-ready foundation across all course pages.

Web Results

Built to Convert Students

1.2sLoad Time
+128%Enquiry Conversions
-45%Bounce Rate
Before
Load Time3.9s
Enquiry Conversion RateLow
After
Load Time1.2s -69%
Enquiry Conversion Rate+128% Higher
+270%Enquiries
-44%Cost / Lead
3.3xDemo Bookings
2Branches Covered
Lead Generation · Overview

Filling the Pipeline with Qualified Students

We built a lead engine that captures, qualifies and nurtures prospective students into booked demo classes, counselling sessions and enrolments — across both branches.

The Challenge

Enquiry flow was inconsistent across branches, and counsellors needed more genuinely qualified, ready-to-enrol students.

The Solution

Free demo-class and band-score-check funnels, WhatsApp and email nurture sequences, lead scoring by course/branch, and qualification before handoff to counsellors.

01

Demo & Check Funnels

High-converting free demo-class and eligibility-check flows.

02

Nurture Automation

WhatsApp/email journeys to booked demo classes.

03

Lead Scoring

Prioritising ready-to-enrol students by course and branch.

04

Qualification

Every enquiry qualified before counsellor handoff.

Lead Gen Results

A Predictable Student Pipeline

+270%Enquiries
-44%Lower Cost / Lead
3.3xDemo Bookings
Before
Qualified Enquiries / Month~35
Cost / LeadHigh
After
Qualified Enquiries / Month125+ 3.6x
Cost / Lead-44% Lower

Want Results Like Cambridge English Academy?

From SEO and lead generation to branding and social — get one team that drives traffic, leads and growth across every channel. Start with a free audit.

Start Your Project Visit Cambridge English Academy

Metrics shown are placeholders for layout — replace each service's numbers with Cambridge English Academy's actual figures before publishing.

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