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Verified Client Client Since 2024 · Ongoing

AbroadUp

Overseas Education Consultant · Study in Germany & Beyond

A full-service partnership — we drove SEO, performance marketing, social media, web development and lead generation for AbroadUp, an overseas education consultancy. Explore the results by service below.

We Delivered SEO Performance Marketing Social Media Web Development Lead Generation
Get Results Like This Visit Website
+275%Organic Traffic
170+Page-1 Keywords
Top 3Study-Abroad Terms
+220%Student Enquiries
SEO · Overview

Ranking for Study-Abroad Searches

AbroadUp helps students study abroad, with a strong focus on Germany. The goal was to rank for high-intent searches like "study in Germany", "education consultant Delhi" and course terms — and turn students into qualified counselling enquiries.

The Challenge

Study-abroad is a competitive, research-heavy category. Ranking required deep, trustworthy content for every destination and course.

The Solution

Destination and course-page SEO, student-intent guides (visas, intakes, costs), local SEO and authority building — mapped to how students search.

01

Destination & Course SEO

Pages for Germany, UK, courses, Ausbildung and more.

02

Student-Intent Content

Guides on visas, intakes, costs and eligibility.

03

Local SEO

Optimised for "education consultant Delhi" searches.

04

Authority Building

Links and PR that build student trust.

SEO Results

Ranking for Student Searches

170+Keywords on Page 1
Top 3Study-Abroad Terms
0Were Ranking Before
Keyword Rankings (sample of 200+)
KeywordNowBefore
Study in Germany Consultant#1Page 6
Education Consultant Delhi#1Not in Top 100
Ausbildung in Germany#2Not in Top 100
Masters in Germany for Indians#2Page 7
Study Abroad Consultant#3Not in Top 100
Opportunity Card Germany#2Not in Top 100
Before SEO
Monthly Organic Sessions3,200
Enquiries / Month25-35
After SEO
Monthly Organic Sessions12,000 +275%
Enquiries / Month110+ 3.5x
5.4xLead ROI
-50%Cost / Lead
+260%Enquiries
RsLow CPL
Performance Marketing · Overview

Driving Qualified Student Enquiries

AbroadUp needed a steady, cost-efficient flow of qualified student counselling enquiries from paid channels.

The Challenge

Reaching genuinely interested students (and parents) at the right intake stage needed precise targeting, not broad campaigns.

The Solution

Meta and Google campaigns by destination and intent, video testimonial creatives, dedicated landing pages and full lead tracking.

01

Intent Targeting

Campaigns by destination, course and intake stage.

02

Testimonial Creatives

Student success stories that convert.

03

Landing Page CRO

Pages built to capture counselling enquiries.

04

Lead Tracking

Optimised on qualified enquiries.

Performance Results

Qualified Enquiries at Low Cost

5.4xLead ROI
-50%Lower Cost / Lead
+260%Enquiries
Before Whamply
Cost / LeadHigh
Enquiries / Month~40
After Whamply
Cost / Lead-50% Lower
Enquiries / Month150+ 3.7x
Social Creatives

A Glimpse of the Content We Create

Student Success Story
Student Success Story
Study in Germany Reel
Study in Germany Reel
Visa Guide Carousel
Visa Guide Carousel
Ausbildung Spotlight
Ausbildung Spotlight
Destination Guide Post
Destination Guide Post
Counsellor Q&A Reel
Counsellor Q&A Reel
Social Media · Overview

Inspiring Students with Real Stories

We built a social presence of student stories, destination guides and counselling content that inspires students and drives enquiries.

The Challenge

Social wasn't telling the student success stories or sharing the guidance that builds trust and drives enquiries.

The Solution

Student journey reels, destination and visa guides, counsellor Q&As across Instagram and YouTube, with paid amplification.

01

Student Stories

Real journeys that inspire and convert.

02

Destination Guides

Useful content on countries, courses and visas.

03

Counsellor Q&As

Trust-building expert content.

04

Paid Amplification

Boosting winners to prospective students.

Social Results

An Inspired, Engaged Audience

85K+Followers
8xEngagement Growth
9M+Monthly Reach
Before
Followers~11K
Avg EngagementLow
After
Followers85K+ 7.7x
Avg Engagement8x Higher
1.1sLoad Time
+135%Enquiry Conversions
-48%Bounce Rate
100%Responsive
Web Development · Overview

A Site Built to Convert Students

A study-abroad site must guide students through destinations and courses and make it easy to book counselling. We built exactly that.

The Challenge

Students needed to easily explore destinations and courses and book a counselling session, fast and on mobile.

The Solution

Clear destination and course journeys, a counselling-booking funnel, trust elements, fast performance and an SEO-ready build.

01

Destination Journeys

Easy exploration of countries and courses.

02

Counselling Funnel

Effortless booking flows for students.

03

Trust Elements

Success stories and credentials that reassure.

04

Speed & SEO

Fast, SEO-ready foundation.

Web Results

Built to Convert Students

1.1sLoad Time
+135%Enquiry Conversions
-48%Bounce Rate
Before
Load Time3.7s
Enquiry Conversion RateLow
After
Load Time1.1s -70%
Enquiry Conversion Rate+135% Higher
+280%Enquiries
-46%Cost / Lead
3.4xCounselling Bookings
MultiDestination
Lead Generation · Overview

Filling the Pipeline with Qualified Students

We built a lead engine that captures, qualifies and nurtures students into booked counselling sessions and applications.

The Challenge

Enquiry flow was inconsistent and counsellors needed more genuinely qualified, intake-ready students.

The Solution

Eligibility-check and guide-download funnels, WhatsApp and email nurture, lead scoring and qualification so counsellors focus on serious students.

01

Eligibility Funnels

High-converting check and guide-download flows.

02

Nurture Automation

WhatsApp/email journeys to booked counselling.

03

Lead Scoring

Prioritising intake-ready students.

04

Qualification

Every enquiry qualified before counselling.

Lead Gen Results

A Predictable Student Pipeline

+280%Enquiries
-46%Lower Cost / Lead
3.4xCounselling Bookings
Before
Qualified Enquiries / Month~40
Cost / LeadHigh
After
Qualified Enquiries / Month150+ 3.7x
Cost / Lead-46% Lower

Want Results Like AbroadUp?

From SEO and lead generation to branding and social — get one team that drives traffic, leads and growth across every channel. Start with a free audit.

Start Your Project Visit AbroadUp

Metrics shown are placeholders for layout — replace each service's numbers with AbroadUp's actual figures before publishing.

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